Trainers are not paid to program
Every business owner spends their time in one of two ways, and personal trainers are no exception. At any point, you are either:
- Delivering your clients’ experiences
- Improving your clients’ experiences
For most gyms, you can think of category #1 as “time in the gym” and category #2 as… anything else. And there’s a lot that falls into category #2:
- Working towards new certifications
- Setting up calendars and billing
- Designing homework exercises
- Session programming
In business terms, these activities are called operational expenses: your customer may not be paying you directly for them, but you need to do them in order to grow your business. Operating expenses aren’t evil—they are critical to the working of any business. The important thing is that successful business owners need track and minimize their operational expenses. Managing operational expenses is all about getting the most value for your time.
What does it cost?
According to a report by the American Council on Exercise (ACE), full-time personal trainers holding the ACE CPT certification can expect to make around $52,000/year. Let’s assume you work 20 sessions per week, which puts your average rate around $50/session.
We know that’s not the whole story though. Let’s say, just for easy math, that you spend 15 minutes preparing for your 1-hour session. That includes time spent researching, programming, and creating homework. Operational expenses teaches us that we need to include that in our pay calculations. Instead of $50/60-minutes, it’s $50/75-minutes. In other words, you’re making $40/hour, not $50, and that’s with only 15 minutes of preparation! Every minute you spend preparing decreases your hourly rate.
Make it stop
That’s where Trainer Vision comes in! If you Google “Reduce Operational Expenses”, you’ll see that “embracing technology” is a top suggestion. That’s because technology can drastically speed up the mundane work (like scheduling and programming). And that means more time spent delivering your client’s experience.